Company News, New Products

Rihanna Launches Fenty Beauty

A partnership with Kendo Brands, an LVMH company.

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By: TOM BRANNA

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Rihanna, in partnership with Kendo Brands, a LVMH-owned beauty developer, launched her global makeup brand, Fenty Beauty, in an unprecedented 1,600 stores across 17 countries yesterday. The line is available at Sephora and on the Fenty Beauty website. Rihanna was said to be inspired to create Fenty Beauty after trying to find products that worked across all skin types and tones. With Rihanna’s mandate of inclusivity, Fenty Beauty offers a wide range of products for traditionally hard-to-mat...

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